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PT Astra Graphia Tbk


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PT Astra Graphia Tbk started its journey in 1971 as a Xerox Division of PT Astra International Tbk
engaging in the exclusive marketing and after sales services of xerox photocopy machines
throughout Indonesia, in 1976 became, PT Astra Graphia Tbk, in 1989 Astragraphia became a
public company. Astragraphia focuses on the Document Solution business with Fuji Xerox Co. Ltd,
as its main principal, a global expert document company with head office in Japan. The Document
Solution business does not only comprise the photocopy machine business, but has meanwhile
transformed alongside the rapid growth of the IT development to emerge as an IT-Based
Document Solution Provider. Its function scope expanded too, starting with document input
(creating, scanning, merging, editing), document management (sharing, archiving, distributing,
routing) to document output (printing, faxing, copying, e-mailing, web viewing) with various

Astragraphia has divided Document Solution into four main business areas, namely: Enterprise
Document Solution, Graphic Communication Service, Printer Channel Business and Industry
Business Solution & Services. The division of those businesses is based on the type of hardware
and services offered. Astragraphia underlines providing enhanced values to customers, instead
of just selling hardware. This fact is supported by developing the Valued Services and Solutions
(VSS) methods in 2004, which is a work efficiency and effectiveness enhancing oriented
marketing approach for the customers. The VSS methods starts with an assessment process prior
to establishing the document management design for a company. When it has been approved by
the customer it is followed by the implementation stage or installation of the solution, followed
by an evaluation whether the system is appropriate and achieves productivity expected, and
finally the improvement stage if any is required.
Astragraphia managed 32 branch offices and 93 service points spread throughout the country.

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